The success of your business is influenced by how your products are packaged – and with it, how they are perceived. When in the company of other products from the competition, the first thing a customer will notice is the design, material and shape of your packaging.
However, just like fashion, packaging trends change every now and then. And, visual design is just one of the many factors that influence these trends.
As 2023 rolls around, there are numerous packaging trends you should keep your eye on. This article covers most of these trends. To stay ahead of the competition, consider the following top 5 custom trends, including un-boxing experiences, print design and the use of sustainable materials, among others.
- The Use Of Sustainable Materials In Packaging
It will take a long time for the sustainable packaging trend to pass, as most of our readers already know. For 2023 and beyond, the use of sustainable packaging is considered essential and no longer something that is just “good to have”. In addition to enhancing you appeal to 81 percent of the consumers that would rather buy from sustainable businesses, this packaging sweets trend also helps you promote a positive brand image.
To keep up with this important packaging trend, companies are using a wide selection of sustainable materials. Expected to carry a lot of importance for many years to come, some of the widely used packaging options include circular, compostable, biodegradable and recyclable packaging.
Instead of discarding materials and products once they have been used, a circular economy emphasizes their repeated use in a continuous loop, over and over again. This principle is integrated into sustainable efforts seamlessly through circular packaging.
Consumers and businesses alike can dispose or reuse the packaging they have been supplied with thanks to the use of circular materials.
Compostable packaging normally breaks down naturally. However, in order for this natural breakdown to occur, specific conditions must be met when it comes to compostable packaging.
Check out our sustainable packaging comparison, for more information covering the main distinguishing factors between compostable, biodegradable and recyclable packaging.
Biodegradable packaging refers to products that breakdown in an environmentally friendly and natural way. Cellulose, soy protein and starch are some of the main renewable raw materials used to make biodegradable packaging. To make that these products decompose in a natural way, the consumer must dispose them in the right way.
Packaging products that can be re-made into new products once they have been used are referred as recyclable – which should not be confused with recycled packaging. A product that has been made using recycled materials, but isn’t necessarily recyclable is described as recycled packaging.
Symbols of Sustainability
Sustainability symbols go hand in hand with the sustainable packaging options described above. It is important for you to use symbols that make it easier for consumers to identify the sustainable aspect of your business swiftly, as more enterprises strive to become more eco-friendly.
There are many symbols to consider from corrugates and FSC packaging symbols, to compostable and biodegradable and even standard recycling symbols.
We delve into more than 25 different symbols you can use in our essential guide on packaging symbols.
- Understated Branding
A state of advertising fatigue is being created by today’s bombardment of users with repetitive bright coloured, flashy logos characterized by bold fonts. As a result, there is a decrease in brand association and buying desire.
But, you can avoid this nature of visual redundancy by going with an understated branding approach on your packaging.
Over and above any form of exaggerated form of branding, consumers value the features of products and how they meet their needs. You are on track to a successful and subtle branding campaign provided that your core messages and logo are clearly visible on the package in a clean way.
For a good representation of understated branding, consider the below example of Oase. There is no use of distracting features, such as fancy patterns and bright colours. This packaging complements the product, instead of detracting from it.