Digital Media Solutions (NYSE:DMS) and CannaSys (OTCMKTS:MJTK) Financial Review

Digital Media Solutions (NYSE:DMS – Get Rating) and CannaSys (OTCMKTS:MJTK – Get Rating) are both business services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, profitability, valuation, risk and institutional ownership.

Profitability

This table compares Digital Media Solutions and CannaSys’ net margins, return on equity and return on assets.

Analyst Ratings

This is a breakdown of current ratings and target prices for Digital Media Solutions and CannaSys, as provided by MarketBeat.com.

Digital Media Solutions presently has a consensus price target of $9.75, suggesting a potential upside of 525.00%. Given Digital Media Solutions’ higher possible upside, equities analysts plainly believe Digital Media Solutions is more favorable than CannaSys.

Institutional and Insider Ownership

2.3% of Digital Media Solutions shares are owned by institutional investors. 87.7% of Digital Media Solutions shares are owned by insiders. Comparatively, 0.2% of CannaSys shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Digital Media Solutions and CannaSys’ gross revenue, earnings per share and valuation.

Digital Media Solutions has higher revenue and earnings than CannaSys.

Summary

Digital Media Solutions beats CannaSys on 5 of the 8 factors compared between the two stocks.

About Digital Media Solutions (Get Rating)

Digital Media Solutions, Inc. operates as a digital performance marketing company that offers a software delivery platform in the United States. It operates through three segments: Brand Direct, Marketplace, and Other. The company operates as a performance marketing engine for companies across various industries, including consumer finance, e-commerce, education, insurance, home services, brand performance, automotive, gig, health and wellness, and career placements. It also provides managed services that help clients to access and control the advertising expenses; and marketing automation software as a service to clients. The company was founded in 2012 and is headquartered in Clearwater, Florida.

About CannaSys (Get Rating)

CannaSys, Inc. provides technology services for the cannabis industry. The company offers Citizen Toke, a text-message-based transaction and promotion platform focused on user acquisition and customer engagement for both regulated cannabis retailers and branded products companies. It also offers BumpUp Rewards, a membership rewards loyalty program designed for social media ties and an electronic solution for providing gifts, points, and discounts to friends and family; and CannaLIMS, a laboratory management information system product focuses on the cannabis marketplace. The company’s products serve medical and recreational growers, dispensers, and customers. CannaSys, Inc. was founded in 2013 and is headquartered in Denver, Colorado.

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